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11 Stores Like Mura Boutique With Insta-Ready Looks to Love



Mura Boutique is an Australian store that sells bright, summery pieces with a boho twist. They feature floral patterns, warm colors like pink and orange, and lots of ruffles and loose fits. It’s definitely an Insta-ready brand- they have a big following on social media, so you’ll be able to find tons of inspiration. They have a laid-back, vacation vibe to them that’s really fun and unique. Here, we’ve gathered some of our favorite stores like Mura Boutique for you to check out.

1. Urban Outfitters

Urban Outfitters is a super popular clothing and accessories brand. For Mura fans, They might not be what first comes to mind but they have a really nice selection of fun, laid-back pieces that are similar. They also have some pieces that are a little more cold-weather friendly, if that’s important to you.

Get the Motel Paiva dress for $62 and the UO Sierra Smocked Puff Sleeve Blouse for $49.

2. PacSun

PacSun is a self-described “California lifestyle” brand, which means they’re a no-brainer if you’re looking for stores like Mura Boutique with the same laid-back vacation vibe. They have plenty of basic pieces, but also some beautiful statement pieces like rompers and blouses. They also have a huge variety of choices, so you’re bound to find something you’ll love.

Get the LA Hearts Smocked Long Sleeve Top for $28 and the LA Hearts Square Neck Babydoll Dress for $25.

3. American Eagle

American Eagle offers a similarly laid-back vibe but their pieces tend to be more casual, with more muted colors. It might not be the first thing you think of when you think of stores like Mura Boutique, but they have some gorgeous pieces, and plenty of warmer options if you want to keep the California vibes going without freezing to death.

Get the AE Printed Tiered Mini Dress for $36 and the AE Long Sleeve Wrap Front Blouse for $27.

4. Free People

Free People is one of the quintessential stores like Mura Boutique. All of their pieces have the same boho style, but Free People’s pieces have a little bit more glamour to them. They’re like Mura Boutique’s worldly older sister. In addition to beautiful clothing, they also have stunning jewelry, shoes, and accessories. It’s definitely worth your time to take a look at their website and see what hidden gems you can find.

Get the Arzel Mini Dress for $128 and the From the Valley Printed Flares for $98.

5. Planet Blue

Planet Blue is perfect if you’re looking for brands like Mura Boutique- it’s boho-chic fashion with a vintage twist. It’s more expensive than Mura but it carries designer pieces that you can’t find anywhere else. They have a beautiful collection of floral dresses, and some funky jewelry. They’re another great Insta-ready brand that’s totally worth checking out.

Get the Blue Life Alexia Dress for $79 and the Vanessa Mooney Mariposa Butterfly Charm Necklace for $115.


ASOS is a trendy online retailer with a huge variety of clothing, shoes, and accessories for a range of styles. If you’re a fan of stores like Mura Boutique, you have to check out ASOS. They have some gorgeous pieces with the same boho vibe that Mura does, and in a wonderful range of sizes. You can’t go wrong with anything at ASOS.

Get the Glamorous High Neck Skater Dress in Boho Print with Velvet Insert for $26 and the River Island Ruffled Blouse in Pink Floral Print for $60.

7. Anthropologie

Anthropologie is known for their stunning, boho-inspired clothing and accessories. Like Mura, they feature warm colors, florals, and loose fits. They are a must-shop if you’re looking for stores like Mura Boutique. Their pieces are absolutely gorgeous and you can’t find anything quite like them. Whether you want a dress or a bold statement necklace, Anthropologie has something for you.

Get the Angelika V-Neck Tunic for $130 and the Florita Faux Fur Jacket for $198.

8. Reformation

Reformation makes sustainable, eco-friendly clothing and accessories. They have the same laid-back vibes as Mura Boutique making them definitely worth checking out. Their pieces are less boho and a little simpler, but still beautiful and high quality. And they’re good for the environment, too!

Get the Rimini Dress for $398 and the Heather Skirt for $198.

9. Few Moda

Few Moda makes modern, trendy pieces that are super versatile, so you can go from work to a night out in a flash. They have the same Insta-ready pieces. They are a unique brand in that if you join their Moda Club, you can get their pieces at up to 70% off year round. There are some great deals, and you can do a 30 day free trial to see if it’s for you.

Get the CAARA Ruxley Dress for $174 and the kourt Brenna Sweater for $118.

10. & Other Stories

& Other Stories definitely has the easygoing vacation vibe that a lot of stores like Mura Boutique have. Their pieces are clean and modern, but still timeless and always on trend. They’re not a store that you want to miss out on. Be sure to check out their outerwear and dresses if you’re looking for that special item.

Get the Velvet Wrap Dress for $119 and the Palm Leaf Charm Chain Bracelet for $15.

11. Mango

Mango is the ultimate cool-girl, contemporary clothing brand. They definitely have California vibes like Mura, but their items also have a little bit of a high-fashion feel to them that really takes them to the next level. Their clothing is stunning and you have to check it out if you’re a fan of stores like Mura Boutique.

Get the Bow Short Jumpsuit for $60 and the Fringed Top for $46.