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10 Stores Like H&M to Shop for the Cutest Closet Staples



H&M is one of the most crowd-pleasing stores around, offering a vast variety of styles at an affordable price. Their fashion caters to everyone from young adults looking for funky pieces to mature women shopping for trendy work clothes.

Though they keep their fashion up-to-date, H&M is most well-known for their classic, tried-and-true basics. If you’re looking for a t-shirt, sweatshirt, or joggers, H&M carries them in every color imaginable. Most of their basics section is priced in the single-digit range so you won’t feel guilty of buying yourself several pieces.

However, H&M can only carry so many clothes and may not always have what you’re looking for, which is why we’ve compiled a list of stores like H&M to help you branch out. If you love super wearable

1. Urban Outfitters

Urban Outfitters is a clothing and lifestyle store that carries the trendiest, most Instagramable clothes around. Much of their store is stocked with streetwear brands like Fila, Kappa, and Adidas, along with other cute finds like pastel Polaroid cameras and healing crystals.

Urban Outfitters is one of the coolest stores like H&M, but with more of an edgy twist. You won’t find as many basics at Urban, but you will find plenty of statement clothes that will make a great accompaniment to your H&M gear.

Anything you pick from this fashion-forward store will be a hit—guaranteed.

Get the Nirvana Unplugged T-Shirt Dress for $39 and the Water-Resistant Belted Puffer Coat for $199.

2. Reformation

Reformation has exploded in popularity in recent years thanks to their simple, boho-inspired designs and their commitment towards sustainability. They carry clean and gorgeously feminine dresses, tops, and jeans, all of which have effortless yet editorial vibes.

If you love H&M for its floral patterns and light summer fabrics, then you’ll love Reformation’s clothes. Be especially sure to check out Reformation if you’re an environmentally-minded shopper and a fan of H&M’s “Conscious” line.

Get the Strata Dress for $278 and the Daisy Sweater for $148.

3. Mango

Mango describes themselves as “Mediterranean with a contemporary twist.” Their clothing is clean, simple, and mostly composed of sandy, earthy tones. If you have a bit of a boho style, Mango is perfect for you.

Though Mango’s price ranges are a little more high-end than other stores like H&M, they’re still nowhere near designer prices. For the quality you’re getting, the price is more than worth it.

And as a plus (no pun intended), Mango has a surprisingly vast plus-size collection.

Get the Buttoned Dress for $80 and the Openwork Knit Sweater for $60.

4. Forever21

Forever 21 is everything H&M is but amped up to another level. They’re known for their skill at keeping up with trends, affordable prices, and fun, eye-catching designs. If you gravitate more towards H&M’s graphic tees and crop tops, you’ll love Forever 21.

Forever 21’s style is more geared toward young adults, but they also have an extensive plus-size line. Their plus-size clothes are specially designed to flatter a curvy figure and beats nearly every mainstream retailer out there.

Get the Ruched Drawstring Sweater for $16 and the Satin Midi Skirt for $15.


ASOS, an online-only fashion retailer, selects clothes from hundreds of different brands to create their own unique collection of clothes. ASOS joins our list of stores like H&M as a brand created by the internet and for the internet and have a seemingly endless stock of new fashion.

ASOS carries clothes in all price ranges that fit with all styles. Whether you are a boho gal, streetwear fan, or young professional, they have options for you. Check out ASOS if you’re looking for unique statement pieces you might not find in physical stores.

Get the Long Sleeve Pleated Mini Dress for $56 and the Belted Kilt Mini for $45.

6. Lucky Brand

Lucky Brand has long made a name for itself with its grungy, strategically ripped jeans. It’s a top option for shoppers with a rocker-chic or country-inspired style and its clothes are meant to be relaxed, comfortable, and slightly alternative.

Lucky Brand doesn’t only carry jeans, though. The store also has a vast collection of flannels, boots, and anything else your free-spirited heart desires. Shop Lucky Brand if you’re in need of a good-quality denim piece or a flattering t-shirt.

Get the Boyfriend Overall for $45 and the Mid Rise Ava Skinny Jean for $65.

7. & Other Stories

& Other Stories is a collection of European-inspired designer fashion. They specialize in curating cozy fabrics and slouchy, rural-inspired sweaters. For those who need partywear but don’t like the traditional sequins and fitted dresses, & Other Stories also carries a unique line of party clothes, shoes, and accessories.

Like & Other Stories, H&M was originally a European brand and shares some similar characteristics. If you like H&M’s “Conscious” line, you’ll be sure to love & Other Stories.
Get the Mock Neck Sweater for $49 and the Puff Shoulder Midi Smock Dress for $119.

8. Topshop

Topshop is very notable for both its jeans and its glam partywear. This store shies away from the typically feminine and opts for a style that’s straightforward and badass. Unlike some other stores like H&M with boho-inspired styles, Topshop is very much city-inspired.

If you like H&M for its innovative and fashion-forward clothes rather than its basics, you’ll probably love Topshop’s wearable glam lineup. If you don’t like to branch out, check out their easy-to-navigate jeans collection.
Get the Ecru Airtex Mesh Midi Dress for $85 and the Pink High Neck Sweatshirt for $120.

9. Miss Selfridge

If there was one word to describe Miss Selfridge, it would be “charming.” While other brands pivot towards sharp, editorial looks, Miss Selfridge caters their collection to softer, more feminine looks. You’ll find lots of cozy-looking sweaters and pastel colors on their website. They also use plenty of satin, floral prints, and light-wash denim.

This store also carries a substantial petite collection for shorter gals that makes sure mini dresses don’t look more like midi dresses.

If you prefer soft, cute styles over flashy partywear, Miss Selfridge is the store for you.
Get the MOM High Waist Slim Fit Jeans for $80 and the Gray Belted Duster Jacket for $95.

10. Nasty Gal

Nasty Gal joins our list of stores like H&M as an ultra trendy and affordable clothing brand. Like H&M, you can shop Nasty Gal for anything from cute accessories, to dope clothes and shoes.

Get the Spot Enough Drama Organza Blouse for $27 and the Faux Leather You're in or Out Puff Mini Dress for $50.