GUESS is an iconic global lifestyle brand whose name screams “denim culture”. Guess was a front runner in the designer denim market almost 30 years ago. Guess’ customers range in age from 20 – 35 years old. This retailer has recently started responding to marketplace changes, particularly the current demand for resale and vintage items.
The Guess website features very feminine, provocative and elegant clothing. Its look is classic and modern ranging from semi-urban chic to a sexy, casual, all American vibe. For the sake of convenience and out of love for our readers, we have listed some other stores like Guess that deliver a similar feel and aesthetic.
Reformation is known for providing clothing that is an exotic combination of bohemian, edgy, feminine and sophisticated. This retailer and other stores like Guess are increasingly concerned about their environmental footprint and sustainability practices.
This store appeals to those who are both fashion and environmentally conscious and seeking clothing made of unique materials that happen to be very artsy, expressive and stylish.
Express’ style of clothing spans from stylish workplace attire to contemporary items suitable for partying. Their pieces are known for being fresh and fashion-forward. Express has also recently started offering sizes from 00 to 18 in stores and online.
Like Express and other stores like Guess, their denim lines are a key component of their marketing and fashion strategy. Guess differs from Express in that it carries baby apparel and has a kid’s collection as well as a large European market presence.
3. Nasty Gal
Nasty Gal has an aesthetic that is bold, edgy and contemporary. They are an American apparel company that targets consumers aged 16 – 40. Their price structure is certainly gentler on the wallet than Guess and the quality of their items is moderate. The sizes they offer range from 0 – 26/28 while the selections range in price from $10-$300 meaning it can fit almost any budget.
Topshop is said to be one of the UK's most prestigious fashion retail names. The clothes appeal to cutting edge, trendy and style-conscious shoppers. When compared to Guess, Topshop seems to have been slower to adapt to marketplace changes.
Both brands, however, are contemporary, trendy and operate on a global scale. Shopping at Topshop’s bricks and mortar stores is a unique shopping experience. Topshop also sells Adidas, House of CB and Calvin Klein among other brands.
5. & Other Stories
& Other Stories has been making major international waves. The brand is artsy and bold yet fashion-forward and timeless. They have set themselves apart in a crowded retail market by their unique offerings and aesthetic. The variety of quality items they carry can fit a wide variety of budgets.
This retailer keeps things fresh by doing a lot of collaborations and appealing to the heart of all customers with a love for fashion. Stores like Guess & Other Stories are continuing to evolve and draw customers that are as interesting and unique as its products.
European fashion retailer Mango is fresh and vibrant. Their style is undeniably contemporary and global with some Spanish influences. This retailer seeks to reframe the shopping experience for its customers. They believe that the future of clothing sales is a blend of online and traditional shopping,
Mango now offers plus size clothing to appeal to an even wider variety of customers. This store is a favorite among Millennials due to its specialty store feel minus the price tag. Similar to Guess and other stores, Mango’s clothing is super-chic and its quality is reasonable.
Revolve's target market is young and urban and is mostly millennials and Generation Z. Revolve has managed to set itself apart from other retailers, by leveraging fashion bloggers before the massive social media wave. They were positioned to capitalize on the influencer culture before it became a thing.
Misguided is a global fashion brand based in the UK. Its items are trendy, edgy and feminine and the target market ranges in age from 16-35. Guess and other stores like Misguided have growing visibility and presence across both European and American markets. Misguided is known for its super fresh collections, which include sizes in petite, tall and plus-size.
Bebe is known for its chic, sexy, feminine and contemporary items. Stores like Guess and Bebe have been making strides to adapt to this new digital era. They have been actively engaging their customers via social media.
The brand recently launched a new ad campaign that featured a diverse group of global influencers that happen to be popular with the generation Z crowd. Bebe consumers enjoy easy online access to their trendy and eye-catching line of clothing.
PrettyLittleThing has enjoyed rapid expansion and success as a retailer. The brands' popularity is largely due to the numerous celebrities coveting the brand. They target consumers ages 14-24 and recently launched a PLT Girl line for young girls aged 5-12.The brand is known for its size inclusivity and diversity which helps them appeal many style lovers.